J&A PRO Academy, established by Joan Liew and Augustine Lee, focuses on providing practical skills training to enhance the knowledge application for newly certified fitness trainers. Its mission extends to fostering skills mastery and professional development for all fitness experts.

Recognized by the Institute of Technical Education (ITE) as an On-The-Job Training Centre, J&A PRO Academy offers structured, hands-on training programs to equip aspiring fitness trainers with essential coaching skills. The academy also delivers a wide range of courses for fitness professionals, enabling them to gain new knowledge and competencies, thus deepening their existing skillset and adapting to industry changes.

Beyond practical skills development, J&A PRO Academy hosts high-quality workshops, courses, and seminars. These are accredited by professional bodies such as the ISSN and involve collaboration with international experts in fitness, nutrition and sports. The goal is to elevate local standards to meet global challenges.